Privacy Policy

Who we are

This website is operated by John Bornholt, trading as Uncertain Decisions, based in the United Kingdom. For data protection enquiries, contact: john@uncertaindecisions.com.

What data we collect

This site does not use a contact form. When you email us directly, we receive your name, email address, and the content of your message. This information is used solely to respond to your enquiry.

We do not collect payment information or use tracking for advertising purposes. No user accounts are created at this stage.

Analytics

This site may use analytics to collect anonymised information about how visitors use the site - including pages visited, time spent, and general location (country level). No personally identifiable information is collected through analytics.

Legal basis for processing

Email correspondence is processed on the basis of legitimate interest - specifically, to respond to your enquiry.

How long we keep your data

Email correspondence is retained for up to 12 months, after which it is deleted. You can request deletion of your data at any time.

Your rights

Under UK GDPR, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request deletion of your data; object to processing; and request restriction of processing. To exercise any of these rights, contact us at john@uncertaindecisions.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk).

Cookies

This site uses no tracking cookies. If analytics is enabled, a cookie may be set with your consent. You can control cookies via your browser settings.

Third parties

We do not sell, rent, or share personal data with third parties. Hosting is provided by pure.website.

Changes to this policy

This privacy policy may be updated from time to time. The date of the most recent revision is shown below.

Last updated: May 2026